Privacy Policy
Effective Date: 21 March 2026
Europa Melbourne (“we,” “us,” or “our”) is committed to protecting the privacy of our guests and website visitors. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data.
1. Information We Collect
Personal Information You Provide
When you make a reservation, contact us, or interact with our services, we may collect:
- Full name
- Email address
- Phone number (including mobile number)
- Mailing or billing address
- Payment information (processed securely by our booking provider)
- Any other information you voluntarily provide
2. How We Use Your Information
We use the information we collect to:
- Process and manage your reservations
- Communicate with you about your booking (via email or SMS)
- Respond to your enquiries and provide customer support
- Improve our website, services, and guest experience
- Send operational messages such as check-in reminders
- Comply with legal obligations
3. SMS / Text Messaging
By booking, you authorise Europa Melbourne to send text messages with details regarding your reservation information and other offers. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to opt out at any time.
SMS messages we may send include:
- Reservation confirmations
- Check-in and check-out reminders
- Guest experience information and offers related to your stay
For full details on our text messaging programme, please see our SMS Terms of Service.
4. Mobile Information Sharing
Your mobile information will not be shared with or sold to third parties for marketing or promotional purposes. We only share mobile information with service providers who assist us in delivering reservation-related messages, and they are contractually obligated to protect your data.
5. Email Communications
We may send you emails related to your booking, such as confirmation emails, pre-arrival information, and post-stay follow-ups. You can opt out of non-essential email communications at any time by contacting us directly.
6. Cookies & Tracking
Our website may use cookies and similar technologies to:
- Remember your preferences
- Understand how visitors use our site (analytics)
- Improve website functionality and performance
Where required, we ask for your consent before setting non-essential cookies. You can manage cookie preferences through your browser settings at any time.
7. Third-Party Services
We work with trusted third-party providers to deliver our services. These include:
- Cloudbeds — Reservation and property management
- Cloudflare — Website security, CDN, and DDoS protection
- Akia (via Twilio) — Guest SMS messaging
Each provider processes data in accordance with their own privacy policies. We only share the minimum information necessary to provide our services.
8. Data Security
We take reasonable measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted to and from our website
- Cloudflare security and DDoS protection
- Restricted access to personal information on a need-to-know basis
- Regular security reviews and updates
While no method of transmission over the internet is completely secure, we strive to use commercially acceptable means to protect your data.
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data
- Opt out of marketing communications (email or SMS)
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details below.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: